Director Of Marketing - Elevate

WHO IS HOLCIM?

As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of our strategy, we are becoming a net-zero company, with our people and communities at the heart of our success. We are driving circular construction as a world leader in recycling to build more with less. It’s all thanks to our 70,000 talented people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.

WHO ARE HOLCIM PEOPLE

Holcim people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.

Holcim Building Envelope is a global leader in innovative building solution and Elevate is our flagship commercial roofing brand. As we prepare to launch our new corporate identity as Amrize, we’re seeking a results-driven and strategic Director of Marketing to lead marketing efforts across the Elevate, GenFlex, and GenTite brands. This high-impact leadership role is responsible for defining and executing marketing strategy across brand, content, product commercialization, customer engagement, and integrated campaigns. You will
lead a talented marketing team and collaborate across sales, product management, and corporate functions to drive growth and brand leadership in the commercial roofing and building materials industry.

WHAT YOU'LL BE DOING:
Marketing Strategy and Planning
 Develop and execute both short- and long-term marketing strategies aligned with business objectives, customer needs, and competitive dynamics.
 Lead annual marketing planning, including focus areas, KPIs, budget development, and integrated campaign roadmaps.
 Partner with Sales, Product, and Commercial leadership to align on growth priorities and demand generation strategies.
 Champion segmentation-based approaches to drive profitable market expansion and deliver ROI on marketing investments. Brand, Content & Product Marketing
 Oversee brand management and evolution for Elevate, GenFlex, and GenTite to grow unaided awareness and brand preference over time.
 Guide content planning, sales enablement, and thought leadership initiatives that support the customer journey and sales process.
 Partner with Product Management on commercialization planning, product messaging, and launch strategy.
 Ensure a consistent, compelling value proposition and messaging framework across all customer-facing assets. Activation and Engagement

 Lead execution across the full marketing mix—earned, owned, and paid—including campaigns, media, customer promotions, customer communications, and events/trade shows.
 Develop and oversee programs for contractors, distributors, and key influencers in collaboration with other key internal stakeholders.
 Build scalable programs in collaboration with the Director of Sales Enablement, Communications, Digital, and Events teams.
 Maintain tight alignment with public relations, digital marketing, and agency partners to drive cohesive go-to-market execution. Analytics, Budget & Performance
 Track marketing impact, provide executive reporting, and apply insights to optimize programs and investment decisions.
 Manage to a budget and ensure effective allocation across tactics, campaigns, and resources.
 Bring voice of customer into strategy through insights, VOC feedback, and partnership with sales and industry stakeholders.

Leadership and Collaboration
 Lead, coach, and develop a high-performing team of marketers and agency partners.
 Play a key role in contributing to business strategy, culture, and cross-functional initiatives.
 Champion industry engagement and trade show strategy to support thought leadership and
visibility.

WHAT WE ARE LOOKING FOR
 Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
 10+ years of progressive marketing experience, including team leadership and budget ownership.
 Proven success in B2B marketing within the building materials or commercial construction industries is strongly preferred.
 Experience launching new products and brands with measurable business results.
 Deep understanding of brand strategy, go-to-market planning, and customer segmentation.
 Strong project management and leadership skills with the ability to influence and align cross-functional teams.
 Excellent communication and executive presentation skills.
 Financial and analytical acumen to assess performance and drive marketing ROI.

 Marketing technology experience (CRM, campaign automation, performance dashboards).

Bonus Skills
 Experience operating within a matrixed organization.
 Familiarity with commercial roofing and the contractor/distributor value chain.
 Trade show and industry partnership strategy experience.
 Spanish language skills a plus.

WHAT WE OFFER

● Competitive Compensation
● Retirement Savings
● Medical, Dental, Disability and Life Insurance Coverage

● Holistic Health & Well-Being Programs
● Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for Health and Dependent Care

● Vision and other Voluntary Benefits and Discounts
● Paid Time Off and Holidays
● Paid Parental Leave (Maternity and Paternity)

● Educational Assistance Program

YOUR HOLCIM EXPERIENCE

At Holcim, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodation in order to apply for a position with us, please include a note on your application or reach out to us directly.

Holcim Solutions and Products US, LLC takes pride in our hiring processes and our commitment that all qualified applicants will receive consideration for employment without regard to age, race, color, ethnicity, religion, creed, national origin, ancestry, gender, gender identity, gender expression, sex, sexual orientation, marital status, pregnancy, parental status, genetic information, citizenship, physical or mental disability, past, current, or prospective service in the uniformed services, or any other characteristic protected by applicable federal, state or local law. Holcim Solutions and Products US, LLC, and its affiliates and subsidiaries are Equal Opportunity Employers, deciding all employment on the basis of qualification, merit and business need.

While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.

Did we spark your interest? Build your future with us and apply!

Nearest Major Market: Nashville

Apply now »