Route to Market Analyst

Who is Lafarge?

Lafarge Africa PIc is a member of Huaxin Cement Co. Ltd.,  - founded in 1907 and incorporated in China. Huaxin is listed on the Shanghai and on the Hong Kong stock exchanges, and is among the 10 largest cement groups in the world. In addition to cement, Huaxin operates aggregates and ready-mixed concrete as well as waste management businesses, and has its own cement and waste pre-/co-processing equipment manufacturing with proprietary technology. Huaxin is recognized among the world's top manufacturing enterprises and most valuable brands. Lafarge Africa is a publicly quoted company on the Premium Board of the Nigerian Exchange Limited and serves Nigeria with a wide range of building and construction solutions.

Who are Lafarge People?

Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.

About the job

To enable data-driven decision-making for Lafarge Africa’s commercial transformation by synthesizing Route-to-Market (RTM) performance data, Commercial Capability metrics, and market insights. This role accelerates ROI through analytics that optimize sales force productivity, RTM execution, and distributor profitability. The role collaborates with stakeholders and other analysts across the business.

What you'll be doing 

• Data Synthesis & Performance Tracking
  • Serve as the single point of contact for RTM and commercial excellence data analysis, collating inputs from Salesforce automation tools, distributor P&Ls, and field reports.
  • Track KPIs tied to RTM projects and capability initiatives.

• Insight Generation & Strategic Support
  • Analyze market trends and commercial team competency gaps to prioritize training interventions.
  • Model distributor profitability scenarios and RTM expansion opportunities (e.g., new geographies, channel partners)

• Project Governance & SFA Tool Enablement
  • Support RTM project PMO through data-driven updates to Steering Committees (e.g., KPI trends, ROI forecasts).
  • Maintain Sales Force Automation tools ensuring data accuracy and user proficiency across sales teams and 3rd-party field forces.
  • Monitor outlet visit planning and coverage efficiency.
  • Managing the administrative processes relating to the SFA tool (e.g vendor management, user onboarding, complaint management)

• Stakeholder Collaboration
  • Partner with Commercial & Logistics Performance, S&OP, and HR teams to align data models with commercial strategy.
  • Translate complex analyses into executive-ready presentations for Commercial Leadership Team (CLT) 

Who you'll be working with 

Financial Scope:

• No direct P&L responsibility

Indirect People Relationships:

• Commercial Leadership team
• Learning & Development
• Head of Talent & Organisational Development
• All members of the Commercial and ReadyMix teams.
• Logistics Team
• Commercial Performance Team
• Logistics Performance Team

What we are looking for

• 3–5 years in data analysis roles, preferably in FMCG, building materials, or retail.
• Experience synthesizing cross-functional data (sales,logistics, finance) into actionable insights.
• Proven ability to design executive dashboards and track project KPIs
• Mastery of Route To Market frameworks and commercial KPIs (sales force productivity, ROI, Distributor profitability).
• Proficiency in Power BI, Excel, and CRM/SFA tools, Route Mapping tools.
• Understanding of Nigeria’s construction materials market dynamics

Your Lafarge Experience
At Lafarge, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in