Director Of Marketing - Elevate

Holcim Building Envelope is a global leader in innovative building solution and Elevate is our flagship commercial roofing brand. As we prepare to launch our new corporate identity as Amrize, we’re seeking a results-driven and strategic Director of Marketing to lead marketing efforts across the Elevate, GenFlex, and GenTite brands. This high-impact leadership role is responsible for defining and executing marketing strategy across brand, content, product commercialization, customer engagement, and integrated campaigns. You will
lead a talented marketing team and collaborate across sales, product management, and corporate functions to drive growth and brand leadership in the commercial roofing and building materials industry.

#HBEIND

WHAT YOU'LL BE DOING:
Marketing Strategy and Planning
 Develop and execute both short- and long-term marketing strategies aligned with business objectives, customer needs, and competitive dynamics.
 Lead annual marketing planning, including focus areas, KPIs, budget development, and integrated campaign roadmaps.
 Partner with Sales, Product, and Commercial leadership to align on growth priorities and demand generation strategies.
 Champion segmentation-based approaches to drive profitable market expansion and deliver ROI on marketing investments. Brand, Content & Product Marketing
 Oversee brand management and evolution for Elevate, GenFlex, and GenTite to grow unaided awareness and brand preference over time.
 Guide content planning, sales enablement, and thought leadership initiatives that support the customer journey and sales process.
 Partner with Product Management on commercialization planning, product messaging, and launch strategy.
 Ensure a consistent, compelling value proposition and messaging framework across all customer-facing assets. Activation and Engagement

 Lead execution across the full marketing mix—earned, owned, and paid—including campaigns, media, customer promotions, customer communications, and events/trade shows.
 Develop and oversee programs for contractors, distributors, and key influencers in collaboration with other key internal stakeholders.
 Build scalable programs in collaboration with the Director of Sales Enablement, Communications, Digital, and Events teams.
 Maintain tight alignment with public relations, digital marketing, and agency partners to drive cohesive go-to-market execution. Analytics, Budget & Performance
 Track marketing impact, provide executive reporting, and apply insights to optimize programs and investment decisions.
 Manage to a budget and ensure effective allocation across tactics, campaigns, and resources.
 Bring voice of customer into strategy through insights, VOC feedback, and partnership with sales and industry stakeholders.

Leadership and Collaboration
 Lead, coach, and develop a high-performing team of marketers and agency partners.
 Play a key role in contributing to business strategy, culture, and cross-functional initiatives.
 Champion industry engagement and trade show strategy to support thought leadership and
visibility.

WHAT WE ARE LOOKING FOR
 Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
 10+ years of progressive marketing experience, including team leadership and budget ownership.
 Proven success in B2B marketing within the building materials or commercial construction industries is strongly preferred.
 Experience launching new products and brands with measurable business results.
 Deep understanding of brand strategy, go-to-market planning, and customer segmentation.
 Strong project management and leadership skills with the ability to influence and align cross-functional teams.
 Excellent communication and executive presentation skills.
 Financial and analytical acumen to assess performance and drive marketing ROI.

 Marketing technology experience (CRM, campaign automation, performance dashboards).

Bonus Skills
 Experience operating within a matrixed organization.
 Familiarity with commercial roofing and the contractor/distributor value chain.
 Trade show and industry partnership strategy experience.
 Spanish language skills a plus.

WHAT WE OFFER

● Competitive Compensation
● Retirement Savings
● Medical, Dental, Disability and Life Insurance Coverage

● Holistic Health & Well-Being Programs
● Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for Health and Dependent Care 

● Vision and other Voluntary Benefits and Discounts
● Paid Time Off and Holidays
● Paid Parental Leave (Maternity and Paternity) 

● Educational Assistance Program