Loyalty specialist

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Date: Apr 10, 2026

Location: Baku, AZ, AZ1025

Company: HOLCIM Group

Role Purpose

The Loyalty Specialist is responsible for developing, implementing, and managing Holcim Azerbaijan’s loyalty ecosystem across key customer segments, including distributors, retailers, and professional builders. The role aims to strengthen customer engagement, increase retention, and drive sales growth through effective loyalty programs and CRM initiatives.

Key Responsibilities

Loyalty Strategy & Program Development

  • Develop and implement a comprehensive loyalty strategy across all business segments.
  • Define value propositions for different customer groups (distributors, BinaStore, masters/end-users).
  • Align loyalty initiatives with commercial objectives and sales targets.

Program Management

  • Manage and develop existing platforms:
    • BirBonus
    • Loyalty Plus
    • Usta Mənəm App
  • Ensure consistent user experience and continuous improvement of each platform.
  • Monitor performance and drive program optimization.

Customer Engagement & CRM

  • Design and execute targeted campaigns to increase customer engagement and retention.
  • Segment customer base and implement personalized offers and communication.
  • Work with Sales teams to support onboarding and adoption of loyalty programs.

Data Analysis & Performance Tracking

  • Track KPIs (active users, retention rate, frequency of use, sales impact).
  • Analyze customer behavior and generate insights for program improvement.
  • Prepare regular reports and recommendations for management.

Cross-Functional Collaboration

  • Collaborate closely with Sales, Digital, IT, and external partners.
  • Support integration of loyalty tools into commercial processes.
  • Ensure alignment with Holcim Group digital and CRM standards.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field
  • 2–4 years of experience in loyalty programs, CRM, or digital marketing
  • Strong analytical skills and data-driven mindset
  • Experience working with mobile apps, CRM systems, or digital platforms is a plus
  • Strong communication and stakeholder management skills
  • Fluent in English and Azerbaijani (Russian is a plus)

Key Success Factors

  • Growth of active users across loyalty platforms
  • Increased customer retention and engagement
  • Measurable impact on sales and customer lifetime value
  • Successful integration of loyalty programs into commercial operations