Marketing Communication Lead

Marketing Communication Lead

Job Purpose

• Lead the positioning strategy of products / solutions / services per different customer segments and ensure proper implementation.
• Design, communicate and implement the 360 Branding campaigns including Digital, In Store Branding and on ground to ensure a high brand equity & price premium
• Develop the marketing communication plan to grow the pie & maximize profit.
• Participate in the annual marketing plan & its implementation to improve brand KPI’s & ensure EBITDA returns.

Key Responsibilities

Health & Safety:

• Adhere to and enforce relevant legislation and policies and ensure that highest degree of safety and safe working practices are maintained.

Functional:

• Lead the positioning strategy of products / solutions / services per different customer segments and ensure proper implementation.
• Design, communicate and implement the 360 Branding campaigns including Digital, In Store Branding and on ground to ensure a high brand equity & price premium
• Manage the development strategy for every commercial brand to ensure the proper positioning including ATL,BTL , Digital etc
• Manage and develop the company B2B & B2C E-Commerce channels.
• Create and implement strategies that increase the online transactions.
• Develop and lead market research campaigns to understand consumers’ behaviors & identify new market trends to assess their potential impact on business
• Participate in marketing plan preparation, including budget and short and long-term communication strategy.
• Advertising company’s products and services on different media platforms, especially social networks.
• Lead the design of promotional material including New Year gift set and giveaways and distributing it via online and offline channels to aid company’s sales and marketing programs.
• Networking with potential clients and industry experts for increasing brand awareness.
• Monitoring social media pages and corporate website, and also addressing clients’ queries.
• Spot new marketing opportunities for company and carry out marketing initiatives.
• Ensure effective monitoring and maintenance of company’s marketing communication budget.
• Tracking ROI for measuring the effectiveness of marketing communication campaigns.
• Create relevant reports on marketing communication projects.

Education, Qualifications & Experience

Education: Bachelor’s degree in Business Administration or Mass Communications Major Marketing.

Experience:

• Experience in marketing communication and branding fields.
• From 6-8 years of experience in a marketing communication or advertising field
• B2C & B2B marketing experience
• Business development skills/experience

Behavioral & managerial competencies: 

• Autonomy, self-direction and confidence
• Persistence – does not give up easily
• Market approach and intuition, trend scout
• Customer orientation
• Business sense and strategic thinking approach
• Ability to transform ideas into actions
• Ability to work with all ages and experience levels, and build relationships
• Excellent communication and presentation skills
• Team player
• Creative

Language skills:

• Fluent Written and Spoken Arabic
• Fluent Written and Spoken English